(click to watch the animation)

So, here is a really cool animation that I found through my friend Standard Design’s Twitter feed today (Tom Pappalardo) and I’m just unable to stop watching it.

It’s from an outfit called The New Zealand Book Council, a not-for-profit organization that serves to promote more reading, foster a love of  books and promote New Zealand authors. I think it’s just completely riveting, beautiful, eerie, and downright superb.

(click to view the animation)

Paper cutting, stop-motion, and plain old lighting are 10,000x more mysterious and lovely looking than computer-generated work. As a fan of very old Disney (just about only the old stuff) and more so Warner Bros. classic Looney Tunes work, I’ve said it a million times before and I’ll probably be saying it in my grave.

(click to view the animation)

This piece, “Going West” is based on a novel by New Zealand author Maurice Gee. Produced for The New Zealand Book Council by the Andersen M Studio in London (a multi-talented brother & sister duo), the aim is clear as the NZBC’s motto at the end of the animation suggestion, to bring books to life. This piece is a stunner in that attempt.

(click to view the animation)

The NZBC’s mission statement reads: “Bringing books and people together. Like no other human activity reading opens up our imagination. It enables us to understand those around us. It allows us to project the future and reach back into the past. Reading can entertain, challenge and educate. We believe that reading can transform people’s lives.”

Having never heard of Maurice Gee, I can assure all that I will be seeking out his work based purely on the animation done here from his novel “Going West”, so it appears that their aims have worked a bit already. And, I’m now a HUGE fan of the Andersen M Studio, who’s range of work runs from animated pieces (as evidenced here) to commercial photography, music-making, and music packaging to book design. Perhaps I’ve found new heroes.

To learn more about the novel “Going West” click here.

To learn more about Maurice Gee, click here.

To learn more about Andersen M Studio, click here.

To learn more about The New Zealand Book Council & it’s projects, click here.

(click to view the animation)